Smart printers are adding wide-format applications to grow sales with existing customers, strengthen customer relationships and generate additional revenues. They’re also investing in wide-format devices to expand growth, improve efficiency and add capacity.

To learn more, Keypoint Intelligence – InfoTrends recently surveyed more than 300 companies, including commercial printers, sign shops, digital print specialists, screen printers, and ad specialty providers, on wide-format printing. And the results will intrigue you.

Here are the 5 key takeaways, but you can get the full summary in this white paper: “Looking for BIG Opportunity in Graphic Communications & Specialty Printing / Research Report Executive Summary.”

  1. Making profits and staying relevant with traditional print is challenging. When respondents were asked to identify key factors that were driving wide-format investments, the top responses were:
  • Expanding business
  • Customer demands for new products
  • Upgrading/replacing older equipment
  • Reducing costs
  • Adding capacity
  1. Job turnaround requirements for wide-format print work are becoming shorter and shorter. In fact, 24 hours is a luxury these days! And printers say shorter turnarounds are going to increase. Many key wide-format buyers require fast turnaround because they’re faced with:
  • Staff constraints
  • Compressed communication production cycles
  • Shorter delivery windows for finished signage
  • Expectations of digital wide-format print technology
  1. Take a look at the wide-format jobs running through your shop today. Are they highly profitable? Somewhat profitable? So what are the most profitable jobs? Respondents identified:
  • Banners
  • Vehicle graphics
  • Signs
  • Wallpaper/Interiors
  • Window graphics
  1. A key benefit of LED wide-format inkjet devices is they can print on a wide variety of media types. So, what are the latest trends in substrates? Respondents identified these trends based on their market:
  • Commercial printers, digital print specialists and ad specialty providers – most commonly used paper and banner vinyl
  • Sign and display providers and screen printers – were more likely to print on pressure-sensitive vinyl and banner vinyl
  • Across all company types – coroplast was the most frequently used rigid media; rigid PVC was also popular across a variety of provider types
  1. The money isn’t just in wide-format printing. It’s also in wide-format workflow. Keypoint Intelligence – InfoTrends wanted to find out where new opportunities lie for print providers – especially those who are embracing the digital age to keep pace with the fast-moving industry. What workflow solutions are respondents considering the most? In order, here’s what print providers identified at the top of their list:
  • Web-to-Print (W2P)
  • Workflow Management
  • Print MIS
  • Color Management
  • Variable Data Graphic Arts
  • Digital Asset Management (DAM)

EFI’s full portfolio of Wide Format printers and can help bring high-quality, high-margin, wide-format digital printing to your shop. From inkjet printing systems to powerful Fiery® digital front ends and color management tools to web-to-print and print management workflow software, the EFI™ Wide Format ecosystem is designed to fit almost any business growth need so you can:

  • Eliminate outsourcing of wide-format or rigid jobs
  • Offer a wider range of substrates and reduce running costs thanks to LED curing
  • Win more jobs with a wider range of capabilities, such as white printing
  • Add capacity with production quality printing
  • Provide shorter time to market with production speeds
  • Maximize your printer investment with a complete end-to-end workflow solution

Get the full executive summary now, download the white paper, “Looking for BIG Opportunity in Graphic Communications & Specialty Printing / Research Report Executive Summary.”

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I’m sure it will provide you with insight on how commercial printers, digital print shops, screen printers, sign shops and ad specialty providers are investing in wide-format devices to deliver big opportunities!

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