Here’s a checklist for getting into this booming market fast.

Lauren Blais | Sr. Global Product Marketing Manager, EFI Inkjet

It’s time to seriously consider adding soft signage to your digital print business.

Why? Because soft signage is expected to enjoy an 8% annual growth rate until 2018 (according to IT Strategies. For a great overview of the soft signage market, download our FREE e-book Soft Signage: The Market. The Opportunity.

But how do you really know if soft signage is right for your business?

Consider this: If you’re currently manufacturing textile goods, what technology/equipment are you using? And is it cost effective? Perhaps you’re currently outsourcing textiles. If so, how much, and does it make sense to bring it all in-house? In other words, are you making money on these jobs? If you answer “no” or “not as much as I would like,” it’s time to look at adding soft signage production capability to your business.

To get into the soft signage market without hard knocks, you need a checklist:

  • Customers
  • Requirements and consumables
  • Printing equipment
  • Finishing equipment
  • Integration
  • A little help from people you trust!

It helps to fully understand all of the required equipment and processes used in manufacturing textiles – because it’s different than what you may be accustomed to in your existing digital print business. Software, printer, direct versus transfer, fixation, cutting/finishing/sewing, consumables, fabric media, knowledge! Oh my!

Even to the most experienced digital printer, adding soft signage printing capabilities may seem daunting. Have no fear, we have an e-book for that!

EFI and NextWave have teamed up to create a free e-book to help you check out and check off everything you need to get into the booming soft signage business.

For answers to questions about adding soft signage, download our free e-book, A Checklist for Adding Soft Signage to your Digital Print Business.

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If getting into the soft signage market fast is on your checklist, check out, EFI™ VUTEk® FabriVU digital fabric printers. They can bring high-quality images, true production speeds and impressive profits to your shop. Feel free to leave a comment or contact us at 1-800-875-7117 for more information.

 

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